The Social Pirates

di Manuela Sechi

Every brand has a story to tell.
We create the right one.

About

Hello, I'm Manuela

Digital Engagement Marketing professional, based in Milan and operating in Communication & Marketing since 2005. My agency was born from a creative team — both physical and remote — with a common goal: having fun while doing something they love.

We are great at creating concepts and implementing winning marketing and communications strategies, focusing on digital and developed in synergy with other media channels. We shape stories through the right media to reach the perfect audience.

Location
Milan, Italy
Experience
20 years in Communication & Marketing
Role
Creative Director & Digital Strategist
Specialisation
Entertainment, TV & Lifestyle brands
Approach
Strategy-first, audience-obsessed
What We Do

Strategy. Social. Engagement.

01
Strategy
We analyse, plan, and define the right digital communication strategy for every brand — from positioning to editorial direction, from audience targeting to channel selection.
Brand Analysis Digital Strategy Editorial Planning Audience Research
02
Social & Digital
Content creation, community management, and social media campaigns that build real connections between brands and their audiences across every major platform.
Content Creation Community Management Social ADS Influencer Marketing TikTok Instagram Facebook X
03
Engagement
User activation campaigns, live coverage, contests, promotional websites, and interactive experiences that transform passive audiences into active communities.
Live Coverage Contests Promotional Sites User Activation Web Design
Client List

Trusted by the best in
Italian entertainment

TV Networks & Broadcasters
RAI Mediaset National Geographic Channel FOX AXN History HD Fine Living
Production Companies
Lux Vide Cross Productions Cattleya Colorado Film BiM Produzione Publispei Gaumont
Brands
Arena Sportswear
Selected Work

Case Histories

DOC — Nelle Tue Mani
RAI / Lux Vide
DOC — Nelle Tue Mani
Social media strategy, community management, and content creation across three seasons. Designed the series logo for both Italian and international markets.
Facebook Twitter Instagram Logo Design
01
RAI / Lux Vide
Medici — Masters of Florence
Complete social media strategy for the international historical drama series, including live coverage and Instagram grid artwork campaigns.
Facebook Twitter Instagram
02
RAI / Lux Vide
Don Matteo 10–14
Long-running social management for Italy's most beloved TV series. Community with 370K+ followers. Spotify Wrapped-style season recaps.
Facebook Instagram Spotify
03
Cross Productions
Corporate Creative Direction
Full corporate social media management and creative direction across all platforms for the production company behind Brennero and Rocco Schiavone.
Facebook Instagram X LinkedIn
04
Arena Sportswear
Social Media & Community
Social media management, community building, and advertising campaigns for the global sportswear brand. 582K+ followers on Facebook.
Facebook Instagram ADV
05
National Geographic Channel
Social & Promotional Campaigns
Social media management, cover design, tab development, and user engagement campaigns including the Mega Experience promotion.
Facebook Twitter Web Design
06
Capabilities

Full-spectrum digital

Social Media Strategy
Planning & Execution
Community Management
Growth & Engagement
Content Creation
Visual & Editorial
Editorial Planning
Calendars & Workflows
Social Advertising
Meta · TikTok · Google
Influencer Marketing
Selection & Campaigns
Live Coverage
Real-time Engagement
Web Design & Development
Promotional & Corporate
Creative Direction
Concept to Delivery
Let's tell your story
together.

We'd love to hear about your next project.
Get in touch and let's start the conversation.

Get in Touch LinkedIn